Zummo’s

A family brand known for their Cajun-Style Boudin, needed a visual update. But they were sensitive to avoid an unrecognizable change. So we sampled some sausage and got to work. First focus was to simplify the branding without losing the meaning or their unique shape. Next was to bring a visual energy to everything and provide the client with the tools to continue. We developed a style guide with relevant iconography and versatile logos embracing their well-defined tri-color identity.