Yogurt Culture Company

When a major retail yogurt brand wants to expand outside of their personality and develop an incognito retail space, we rolled up our sleeves and got to work. An authentic-feeling brand identity got us going, inspiring every consumer touch point. Hand-drawn illustrations abounded including being the foundation for digital menu boards and interactive displays. Every item and instance was thoughtful from materials to the online ordering experience. This store is one-of-a-kind.